Telecoms & IoT Revenue Solutions: Custom Research & Advisory

Custom Research and Advisory Project

Tailored custom research services centered on supporting your revenue growth and everything that revenue growth involves.

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TecFutures offers clients a range of bespoke and custom research services to help clients with their Commercial and Technology based market strategy decisions. We specifically help management teams solve critical issues in market research, analysis, and sales enablement in areas such as shown below. Get in touch to learn more about any of these services.

Take a look at recent bespoke work completed by the TecFutures founders.

Tailored custom research services to help you with your commercial and technology-based market strategy decisions. We specialise in solving growth and revenue challenges.

TecFutures delivers confidential market tracking projects, expertly handling single-stage, multi-stage, and on-demand research needs. We operate as your dedicated partner, beginning with a collaborative process to define a clear research brief, schedule, and cost.

A Research-Based Approach

We provide research-based strategic analysis for technology suppliers by assessing market dynamics, trends, and competition to identify business opportunities.

TecFutures has developed the MARKET ACCELERATION FRAMEWORK, a modular approach to Research-based Consulting that is designed to build on three strategic and tactical areas to drive commercial success..

Market and Product Demand - helping to drive growth and match propositions to market needs.

Competitive Response - ensuring effective differentiation and innovative market positioning.

Growth and Expansion - developing the strategic building blocks for growth in new and adjacent markets.

Market Acceleration Framework

Projects

Custom Research Project Outcomes:

Thrive in increasing competitive intensity

Optimise your market messaging for maximum impact

Differentiate your messaging to match buyer sensitivities

Leverage into adjacent markets

Build solutions to grow specific market segments

Develop a deep understanding of use case uptake triggers and barriers

Our Work: Projects Completed

TecFutures has completed a wide range of recent bespoke IoT and technology projects including:

Driving Growth: Identifying and qualifying new revenue opportunities

We undertook a program of research and analysis to empower the IoT sales team for a major European MNO with new use-case based sales opportunities. We built a filtered and qualified list of over 160 cellular connectivity IOT use cases, and collaboratively shortlisted a set of 30. For these we identified and researched the major manufacturers and developed a contact list of relevant individuals in each manufacturer for the sales team to approach.

Mobile solution product satisfaction

For a leading mobile manufacturer in the Cambodian market, we surveyed end used to understand the effectiveness of marketing channels and the attractiveness of specific features, as well as churn drivers. As a result, the client was able to create successful marketing campaigns tailored to the target market, as well as having a direct input to broader regional product strategy.

Analyzing the market drivers for future IoT enterprise adopters

Examining the future IoT enterprise market in nine key markets across core IoT segments through interviews with 270 organizations. We looked at where opportunities for suppliers lie and which issues enterprises and facing in terms of business priorities, technologies and appetite for innovation. This assignment helps suppliers to prioritize opportunities in the next wave of IoT market development

Matching enterprise needs with CSP expertise in IoT connectivity

This project compares enterprise IoT connectivity priorities with a CSP assessment of the same issues. We drew on the results of a global enterprise survey and undertook a series of eight in depth qualitative interviews with leading IoT CSPs. The findings are valuable for CSPs in addressing enterprise priorities and in applying their expertise to enterprise thinking.

CIO Insight

Working with a leading business publisher we managed CIO outreach for the client’s membership network, discovering pent up service demand as well as how key CIO technical and management concerns are evolving. Key to this was understanding how geo-political issues play into their need for insight on supply chain risk and on-shoring, as well as how management of technical innovation is affecting the board level decision structures.

Broadband retention and churn management

Using a combination of self complete online survey and qualitative follow up interviews, we identified a range of product and service issues affecting the home market broadband in a key Caribbean market. As a result we were able to describe a program of tactical changes that would drive up both retention and revenue, whilst laying the groundwork for a longer term competitive strategy.

Sales enablement

For one of the premier research businesses worldwide, we provided sales enablement activity aligned with their internal systems and processes to help turn inbound enquiry into revenue flow. This entailed working with – and in some cases redesigning – existing marcomms and sales processes, and tracking progress and outcome to help identify the correct KPIs as well as actually driving sales, revenues and margin.

Market disruptor profiling

We worked with a specialist UK publisher to help write and edit a series of new corporate profiles of disruptive market entrants in the photonics industry. Designed around a new template, these involved a series of interviews with founders and technical staff to identify unique technologies, marketing, and funding approaches, and provided a summary of the disruptors likely impact on their specialist market.

Client Case Studies

View our recent client case studies, delivering highly actionable outcomes for revenue growth.

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Custom Research Guides

View our Custom Research Guide series of short articles. Use these guides to help plan custom research objectives that match your market strategy.

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