Telecoms & IoT Revenue Solutions: Custom Research & Advisory

IoT & Telecoms Consulting Services

Senior-led research and consulting that finds where your next IoT revenue will come from, and how to win it.

TecFutures offers clients a range of bespoke and custom research services to help clients with their Commercial and Technology based market strategy decisions. We specifically help management teams solve critical issues in market research, analysis, and sales enablement in areas such as shown below. Get in touch to learn more about any of these services.

Take a look at recent bespoke work completed by the TecFutures founders.

Research-based consulting, built around your brief

Our clients come to us because we are tightly focused on one thing: supporting your revenue growth, and everything that revenue growth involves. We typically work with product, sales and marketing, and strategy teams at IoT CSPs and technology suppliers who face a revenue imperative and want to know what their options are.

We deliver highly actionable outcomes and challenge thinking along the way. Our work is always research-based, so every recommendation links back to market ground truth.

- Market research and analysis

- Competitive Positioning

- Go-to-market strategy

- Sales enablement

How we work

A research-based approach

We assess market dynamics, trends and competition to find real business opportunities. Our projects are built on the Revenue Acceleration Framework, a modular approach to research-based consulting across three areas.

Explore the Revenue Acceleration Framework

Market and Product Demand

Matching your propositions to real market need, and turning that demand into growth.

Competitive Response

Clear differentiation and positioning in crowded markets.

Growth and Expansion

The building blocks for growth in new and adjacent markets.

New: 5-week engagement

IoT Revenue Growth Sprint

A 5-week executive engagement that puts the Revenue Acceleration Framework to work on your IoT portfolio. A senior team, a fixed timeline and a revenue growth roadmap your team can act on.

WEEK 1

Discovery and scope

WEEK 2

Opportunities in your current markets

WEEK 3

Competitive positioning

WEEK 4

New markets and opportunities

WEEK 5

Your revenue growth roadmap

How we help you grow

Compete with confidence as markets get more crowded

Move into adjacent markets

Sharpen your messaging so it lands with buyers

Build propositions that grow specific segments

Differentiate on what buyers actually care about

Understand what drives and blocks use case uptake

Recent Projects

A selection of bespoke projects completed by the TecFutures founders, from use case discovery to large-scale enterprise research.

Driving Growth: Identifying and qualifying new revenue opportunities

We undertook a program of research and analysis to empower the IoT sales team for a major European MNO with new use-case based sales opportunities. We built a filtered and qualified list of over 160 cellular connectivity IOT use cases, and collaboratively shortlisted a set of 30. For these we identified and researched the major manufacturers and developed a contact list of relevant individuals in each manufacturer for the sales team to approach.

Mobile solution product satisfaction

For a leading mobile manufacturer in the Cambodian market, we surveyed end used to understand the effectiveness of marketing channels and the attractiveness of specific features, as well as churn drivers. As a result, the client was able to create successful marketing campaigns tailored to the target market, as well as having a direct input to broader regional product strategy.

Analyzing the market drivers for future IoT enterprise adopters

Examining the future IoT enterprise market in nine key markets across core IoT segments through interviews with 270 organizations. We looked at where opportunities for suppliers lie and which issues enterprises and facing in terms of business priorities, technologies and appetite for innovation. This assignment helps suppliers to prioritize opportunities in the next wave of IoT market development

Matching enterprise needs with CSP expertise in IoT connectivity

This project compares enterprise IoT connectivity priorities with a CSP assessment of the same issues. We drew on the results of a global enterprise survey and undertook a series of eight in depth qualitative interviews with leading IoT CSPs. The findings are valuable for CSPs in addressing enterprise priorities and in applying their expertise to enterprise thinking.

CIO Insight

Working with a leading business publisher we managed CIO outreach for the client’s membership network, discovering pent up service demand as well as how key CIO technical and management concerns are evolving. Key to this was understanding how geo-political issues play into their need for insight on supply chain risk and on-shoring, as well as how management of technical innovation is affecting the board level decision structures.

Broadband retention and churn management

Using a combination of self complete online survey and qualitative follow up interviews, we identified a range of product and service issues affecting the home market broadband in a key Caribbean market. As a result we were able to describe a program of tactical changes that would drive up both retention and revenue, whilst laying the groundwork for a longer term competitive strategy.

Sales enablement

For one of the premier research businesses worldwide, we provided sales enablement activity aligned with their internal systems and processes to help turn inbound enquiry into revenue flow. This entailed working with – and in some cases redesigning – existing marcomms and sales processes, and tracking progress and outcome to help identify the correct KPIs as well as actually driving sales, revenues and margin.

Market disruptor profiling

We worked with a specialist UK publisher to help write and edit a series of new corporate profiles of disruptive market entrants in the photonics industry. Designed around a new template, these involved a series of interviews with founders and technical staff to identify unique technologies, marketing, and funding approaches, and provided a summary of the disruptors likely impact on their specialist market.

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We find real-world IoT revenue opportunities for our clients.