Client Case Study
Driving Global IoT Growth Through a Smarter Sales Strategy in Enterprise IoT
THE CLIENT: A EUROPEAN MNO
1. The Challenge
How can the sales strategy move from lead chasing to growth with purpose
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Sales team not pro-actively engaging with mid-size enterprises.
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Gaps in opportunity qualification with key decision-makers
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Competitors winning market share
2. The Opportunity
Rethink the sales approach.
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Reframe the go-to-market thinking to target specific high-growth opportunities
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Know who to target and why
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Shift the mind-set to sales enablement
3. The Solution
Research-led use case opportunity analysis
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Define the Ideal Business Customer
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Prioritize specific use case opportunities with real traction
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Identify real manufacturers with deep sales-ready insights
4. The Result
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Scalable pipeline with high-value engagement
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New revenue opportunities unlocked.
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Growth roadmap with repeatable business based on customer relationships.
Actionable and measurable impact
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