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How technology companies can build an effective strategy and increase competitive advantage

In this video, Andrew Parkin-White of TecFutures speaks to Tatyana Tarassenko of Intis Telecom and discusses a highly pertinent set of themes that technology companies should explore including:

Building the right strategy for success.

Competing more effectively in a highly competitive market.

Identifying your strategic options for market and product development.

Understanding your target customers and their drivers in more detail.

Communicating the benefits of technology rather than its features.

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