TecFutures has developed the Market Acceleration Framework, a modular approach to Research-based Consulting that is designed to build on three strategic and tactical areas to drive commercial success.
1. Product and Market Demand
Product and Market Demand within the Market Acceleration Framework looks at market characteristics and current/future customer needs. Here we design bespoke projects to fully understand your target market to ensure products and services align with market demand.
2. Competitive Responsiveness
Competitive response within the Market Acceleration Framework looks at market characteristics and current/future customer needs. Here we design analyse competitive positioning to ensure strong differentiation where competitive intensity is challenging. We also look at market messaging to align with white space opportunities.
3. Growth and Expansion
Growth and expansion within the Market Acceleration Framework analyses and prioritizes growth opportunities in existing, adjacent and new markets. We create clear analytical frameworks to help clients assess and choose different opportunities matching risk against possible return.
