Messaging Market Growth: Three Strategic Moves to Grow your Messaging Business

TecFutures has analysed the strategic options facing connectivity providers in 2025 wanting to grow their business. Here we assess three strategic actions that connectivity providers can take to expand their presence in the rapidly evolving messaging market.

1. Develop Omnichannel Solutions to Capture the Full Messaging Market

Businesses today are seeking to engage with customers across multiple channels—SMS, email, social media, and in-app notifications—to create seamless customer experiences. By offering omnichannel messaging solutions that integrate SMS with popular messaging apps like WhatsApp, Facebook Messenger, and even newer RCS (Rich Communication Services), providers can help businesses reach customers on their preferred platforms. This approach can also include interactive and rich-media capabilities, appealing to sectors like retail, banking, and customer support.

Actionable Advice: Focus on an integrated messaging platform that consolidates various messaging channels under one interface, allowing clients to create consistent, multichannel engagement strategies.

2. Prioritize Security and Compliance to Dominate High-Value Segments of the Messaging Market

Security and regulatory compliance are top concerns for businesses that use messaging services, especially in sectors like finance and healthcare. By ensuring that messaging platforms comply with regulations like GDPR in Europe or HIPAA in the U.S., providers can enhance the appeal of their messaging services. Offering features like two-factor authentication (2FA) and encrypted messaging helps build trust with clients and differentiates the service from competitors.

Actionable Advice: Build strong security features and highlight compliance with major regional and industry-specific regulations, as this can attract clients with high security and compliance needs.

3. Introduce Flexible Pricing Models and Usage Analytics to Win Messaging Market Share

Competitive pricing models that include pay-as-you-go, bulk discounts, and customizable plans based on usage patterns can attract clients looking to manage costs effectively. Additionally, providing analytics on message delivery, response rates, and user engagement enables clients to optimize their messaging strategies. This data-driven approach is essential for staying competitive in the current messaging market and incentivizes clients to scale their usage.

Actionable Advice: Offer tiered pricing options and implement analytics tools within the messaging platform to help clients monitor and improve engagement, making the service more valuable and encouraging growth in usage.