Growing revenues in the messaging market has been a persistent challenge for MNOs (Mobile Network Operators), and 2025 is likely to be no...

TecFutures has analysed the strategic options facing connectivity providers in 2025 wanting to grow their business. Here we assess three strategic actions that connectivity providers can take to expand their presence in the rapidly evolving messaging market. 1. Develop Omnichannel Solutions to Capture the Full Messaging Market Businesses today are seeking to engage with customers across multiple channels—SMS, email, social media, and in-app notifications—to create seamless cu

Many messaging suppliers and SMS aggregators are evolving their market position to take advantage of new strategic growth opportunities, particularly in the high-value area of enterprise messaging solutions With some challenges due to acquisitions as well as compliance requirements, messaging suppliers need to be agile to ensure continued revenue growth. Enterprise Messagining Solutions represent a strategic growth area and specialist organizations are set to do well but ther

Analyst firms have consistently forecast that 5G mobile networks will command significant growth in terms of deployments and spend but the reality has failed to match those bold assumptions on growth. So what’s going wrong? The primary motivations for this adoption include operational efficiency gains, support for digital transformation initiatives and the replacement of legacy networks. Nevertheless, significant barriers persist, notably the high costs and complexity associa

See the full Research Perspective here:  www.tecfutures.com/insight .    Network APIs offer MNOs the opportunity to finally realize significant returns on their substantial investments in 5G infrastructure. By leveraging 5G APIs, MNOs can enable seamless integration between applications and networks, unlocking a wide range of use cases across industries. However, achieving this will require a departure from traditional business practices. MNOs must be willing to embrace openn