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Smart City Strategies for Suppliers: How the Rule of Three Maximizes Opportunities
IoT applications play a critical role in creating smarter, more sustainable, and liveable cities by leveraging data-driven insights to improve urban infrastructure, enhance public services, and address key challenges faced by modern urban environments. To really drive revenue growth with smart city applications, suppliers need to be very clear about their approach in the form of essential actions to successfully compete in this market, the added value they offer to cities, an
Jun 4, 20241 min read
5G APIs: Five Monetization Tripwires For Network Operators
See the full Research Perspective here: www.tecfutures.com/insight . Network APIs offer MNOs the opportunity to finally realize significant returns on their substantial investments in 5G infrastructure. By leveraging 5G APIs, MNOs can enable seamless integration between applications and networks, unlocking a wide range of use cases across industries. However, achieving this will require a departure from traditional business practices. MNOs must be willing to embrace openn
May 28, 20241 min read
MVNO Growth: Avoiding the Pitfalls
IoT MVNOs have major growth opportunities ahead, but there are also significant risks and challenges to overcome along the way. See the full Research Perspective at www.tecfutures.com/insight . These are all intricately linked to the challenges of scaling up, and tied as much to technology as to effective market messaging. Variable Network Coverage, Interoperability and Quality Ensuring reliable network coverage and quality is crucial for IoT MVNOs. They may face challenges
May 21, 20242 min read
How to Unlock Hybrid Satellite-Cellular Connectivity Opportunities.
As the cellular-satellite market continues to evolve, IoT CSPs must remain agile, proactive, and customer-centric in their approach to innovation and strategy execution. With the right market strategy, this is a highly attractive opportunity. By addressing challenges and embracing opportunities, organizations can unlock new possibilities and drive sustainable growth in the dynamic landscape of IoT connectivity. 1. Where are the areas of greatest opportunity in terms of
May 15, 20241 min read
MVNO Routes to Growth – Hyperscale or Niche?
Our research tells us that an MVNO cannot be all things to a potential customer, particularly when running up against larger MNOs. The market is evolving, and two main strategic choices are emerging. The first is to build a volume / hyperscale business and the second is to focus on differentiation as a competitive advantage. Doing neither of these is also of course an option though with huge risks to survival. Build Volume / Hyperscale Hyper-scaling is a clear competitive tre
May 15, 20242 min read
Enterprise IoT: How to Win Customers in the Next Wave of Market Adoption
The IoT market is evolving and maturing. Suppliers are facing new challenges in reaching the next wave of enterprise IoT adopters with compelling propositions and uptake rationale. The keys to success lie in understanding what enterprises are looking for, and how to provide it. Enterprise IoT has seen a very impressive rate of development over the past decade, but market dynamics are changing. As we move towards a maturing market, suppliers are starting to uncover new use cas
May 1, 20244 min read
5G APIs: Monetization Opportunities and Strategies
The deployment of 5G networks represents a substantial investment, exceeding $1 trillion globally since 2018. However, despite this substantial financial commitment, MNOs are confronted with a formidable challenge: monetizing the capabilities of their 5G infrastructure. This dilemma mirrors past instances where the industry failed to fully capitalize on emerging technologies such as streaming video and enterprise messaging. Network APIs offer MNOs the opportunity to finally r
Apr 25, 20244 min read
MVNOs Strategies for Growth in Enterprise IoT - How to Thrive with Changing Market Dynamics
IoT MVNOs represent a vital part of the IoT supplier ecosystem. However, in a market that is maturing and evolving they need to be very aware of how growth opportunities are opening and closing. The MVNO Market Landscape Historically, the IoT connectivity market was dominated by specialist providers, mainly MVNOs. However, over time, traditional MNOs recognized the potential and began offering IoT connectivity services. Now, there's a return to specialization, with some MNOs
Apr 11, 20246 min read
Market Dynamics offer Competitive Growth Strategies in Enterprise IoT
In a fast-evolving tech landscape, the Internet of Things (IoT) has become a game-changer for enterprises. But enterprise needs stretch far beyond connectivity alone. While they are using IoT for business advantage, their plans and priorities also span adjacent technologies such as cloud, edge processing, AI and digital twins. Their focus is on enhancing customer experiences, improving workflows, achieving digital transformation, and saving costs. But for suppliers, barriers
Apr 4, 20242 min read
Leveraging the Global Potential of SMS-Based IoT Solutions: Pros, Cons and opportunities
IoT can operate over a broad range of innovative connectivity technologies. However, the challenge of connecting remote sites and sensors in areas where traditional infrastructure is lacking or cost-prohibitive still remains, and some solutions require both versatility and efficiency especially where there may be a requirement for low volume, low power or less urgent data. Consider scenarios like remote facilities, asset tracking, and battery-powered sensors for environmental
Mar 27, 20244 min read
Unlocking the potential of cellular and satellite for IoT
In an increasingly interconnected world, IoT is revolutionizing industries, driving efficiency, and opening up new possibilities. However, despite the widespread adoption of IoT devices, there are still significant challenges in ensuring seamless connectivity, especially in remote or underserved areas where traditional cellular terrestrial networks struggle to reach. Recognizing this gap, the integration of satellite technology with cellular networks presents a compelling sol
Mar 19, 20244 min read
How to Maximise the Opportunity from Satellite IoT
Satellite IoT offers connectivity solutions for devices and sensors located in remote or difficult-to-reach areas where traditional terrestrial networks may not be available or practical. There is growing demand for satellite IoT and, although currently niche in nature, analysts are forecasting over 20% CAGR each year until 2030 with estimates of a $5bn satellite IoT market by this time. The TecFutures survey of 75 IoT CSPs demonstrated that satellite will have a greater imp
Mar 6, 20244 min read
Smart Cities: How to Maximize Opportunities
IoT applications play a critical role in creating smarter, more sustainable, and liveable cities by leveraging data-driven insights to...
Feb 13, 20245 min read
IoT Outlook 2024 – Five Critical Actions for Success and Growth in 2024
At TecFutures, we have been analyzing the IoT ecosystem for a number of years. We look at how suppliers in the IoT ecosystem can build...
Feb 5, 20243 min read
TecFutures 2023 Retrospective: What really drove your IOT interest in the past twelve months?
We have looked back at 2023 to discover which issues have really been high on the IOT industry agenda. These distil into five key areas....
Feb 5, 20242 min read
Strategies for an Evolving IoT Market – Hyperscale, Build Value, or Exit?
The IoT connectivity market is at a key point of evolution. TecFutures sees two main strategies emerging. The first is to build a high volume /hyperscale business through organic growth, and acquisition and the second is to focus on value differentiation as a competitive advantage. The third option is to leave the market altogether. We analyse these strategies further depending on how a provider is addressing the market. Our analysis summarizes competitive positioning based o
Jan 10, 20242 min read
Add value to stay ahead in IoT
If we look at analyst forecasts for IoT market growth, we often see a hockey stick with seemingly no end to growth. Ten-year forecasts point to 30bn+ IOT devices with around 30% being new connections The fact remains that all technology markets pass through various phases of development, and as a market matures, growth in device numbers / connections and revenues begin to flatten. IoT is no exception to these market dynamics. Forecasts point to a CAGR of around 10% over the n
Dec 12, 20232 min read
IOT – Impact of Changing Market and Competitive Dynamics
What are the implications of shifting market dynamics for your future growth strategy and competitive positioning? We are seeing shifting dynamics coming into play in enterprise IoT including pressure on prices, (CSPs are creating the reducing prices to gain markets share – we know that cost is less of an issue for enterprises), increased competition (competitive intensity), the need to offer more than connectivity, and meeting diverse enterprise requirements. As markets dev
Dec 11, 20231 min read
The Changing Landscape of Enterprise IoT: Moving Beyond Connectivity
At the Mobile Ecosystem Forum MEF Connects IoT Event in September 2023, Andrew Parkin-White of TecFutures explores why IoT suppliers need...
Nov 7, 20233 min read
Navigating Growth in IoT: Implications for Wholesale Carriers
At the Mobile Ecosystem Forum MEF Connects Wholesale Event in October 2023, Andrew Parkin-White of TecFutures examines the dynamics of a changing market and competitive environment and how wholesale carriers can optimize their positioning. He is in discussion with MEF Wholesale Advisor Suzy Menneret The Internet of Things (IoT) has ushered in a new era of connectivity requirements and transformed the enterprise landscape. With billions of devices set to be added in the coming
Oct 31, 20233 min read
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